Giving an established firm the online visibility its reputation already earned
A technical SEO audit, on-page overhaul and ongoing content system for a firm with strong offline reputation but almost no organic search presence.
Illustrative sample project: this shows how we'd approach a brief like this, not a completed client engagement.
The challenge
A professional services firm had built a strong reputation through referrals over a decade, but their website was effectively invisible in search: slow, thin on content, and missing the technical foundations search engines need to index and trust a site.
Our approach
- Ran a full technical SEO audit covering crawlability, indexation, and site speed
- Rebuilt on-page foundations: title tags, meta descriptions, heading structure, internal linking
- Implemented structured data so search engines and AI answer engines could understand the firm's services and credentials
- Set up an ongoing content system to publish on the topics their clients actually search for
- Established monthly reporting tied to visibility and inquiries rather than vanity metrics
The outcome
The firm went from being effectively unindexed for its core services to having a technically sound, content-backed site actively targeting the searches its ideal clients run. Visibility work continues month to month as part of an ongoing SEO engagement.
Services used in this project
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