Giving an established firm the online visibility its reputation already earned
A technical SEO audit, on-page overhaul and ongoing content system for a firm with strong offline reputation but almost no organic search presence.
Illustrative sample project: this shows how we'd approach a brief like this, not a completed client engagement.
The challenge
A professional services firm had built a strong reputation through referrals over a decade, but their website was effectively invisible in search: slow, thin on content, and missing the technical foundations search engines need to index and trust a site.
Our approach
- Ran a full technical SEO audit covering crawlability, indexation, and site speed
- Rebuilt on-page foundations: title tags, meta descriptions, heading structure, internal linking
- Implemented structured data so search engines and AI answer engines could understand the firm's services and credentials
- Set up an ongoing content system to publish on the topics their clients actually search for
- Established monthly reporting tied to visibility and inquiries rather than vanity metrics
The outcome
The firm went from being effectively unindexed for its core services to having a technically sound, content-backed site actively targeting the searches its ideal clients run. Visibility work continues month to month as part of an ongoing SEO engagement.
Services used in this project
Other sample projects
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